Hey dude!

Do you ever hear people online say "You have to give lots of valuable content to grow on social media!" but you have no idea what to post about in the first place?

Yeah, I've dealt with that a lot. Enough times to know what the solution is!

It all starts with your personal brand.

A personal brand is your reputation (i.e. the thing you're known for).

It's also:

• The personality behind your content
• The reason why people follow you
• What makes people buy from you

A successful brand stems from something you're seriously interested in. Almost like an obsession!

Because when you spend your time and energy doing something you're really passionate about, it's easy to do that thing over and over again. And you wouldn't want to build something you have no passion for, right?

Personal Brand = Reputation

Reputation = Repetition

Repetition = Expertise

The more reps you put into doing that thing, the more of an expert you become. And the reputation for being an expert will follow.

Your interest(s) is the foundation of:

• Your Personal Brand
• Your Content
• Your Business (if you have one)

A lot of people start making content for social media because they see the opportunities and attention it brings others. But they don't spend enough time building themselves up in what they're passionate about.

This "building up" is an important step because that passion is the fuel that'll keep you going in creating and posting content.

So, if you know what you're passionate about, here's your actionable step:

Put In Your Reps

• Your homework is to start becoming an expert in what you're passionate about.
• And if you can, start to document and post your journey on video.
• Then when January comes around, you'll have a stronger skillset and more experience/expertise.

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And if you don't know what you're passionate about, or you have a bunch of interests and don't know what to do or where to start, here's your actionable step:

Reflect, Plan, and Start

Write down these questions and spend some time answering them:

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Once you write down your answers, pick something. Anything!

Don't let analysis paralysis hold you back. You have absolutely nothing to fear.

Then, make a plan for yourself. Do some research if you have to (I like to study the experts in my industries and take notes!)

And last but not least, START.

Do the thing!

Your mind is trying to "protect" you because you're stepping into unfamiliar territory. But I encourage you to push past that fear of taking action.

No more excuses. No more babying your fears and insecurities.

How bad do you want it?

And I say this out of love and respect!

We only have 5 weeks left before the new year.

I'll be right by your side as you get a head start on your New Year's Resolutions!

That's all for this week and Happy Thanksgiving!

Talk soon,

Kyra

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​​CONTENT DONE RIGHT eBook - Content creation made EASY for every entrepreneur, business owner, and those who feel lost, stuck, and stagnant with their content.

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